Oct 17, 2011 | Communication, General, How To, PR Info and Resources
Each day new clients come to me and ask, “Why should I care about what a newspaper in another country is saying about my business?” This question has two major factors in it. First its your company’s reputation and if you don’t care about that, you should really...
Mar 17, 2011 | Communication, General, How To, PR Info and Resources
In the online world, safeguarding your corporate brand can be a very tricky issue. It is so easy for an unscrupulous element to launch a campaign online to defame your company or its products via social networking sites or his own blog. It is so easy to spread...
Jan 13, 2011 | Communication, General, How To, PR Events, PR Info and Resources
As the first decade of the Millennium closed and we stepped into a new decade, the pace and scope of change continues to astonish people. Its true that lot of areas in our world are changing, but perhaps none more so than the field of communication. The most changing...
Oct 14, 2010 | Communication, General, How To, PR Info and Resources
We’ve already established the need for key messages. Usually three key messages will work best but having a fourth in your arsenal as a back up is a good plan. So what happens if the reporter takes a turn and gets you off message. Suddenly you find yourself talking...
Sep 19, 2010 | Communication, General, How To, PR Info and Resources
Even in positive interview situations, interviewees sometimes look tense or stiff, which can have a big impact on credibility. Before on-camera interviews, if there is time, do some exercises or walk around to relax your body. Even if you are not going on camera, if...
Sep 17, 2010 | Communication, General, How To, PR Info and Resources
It’s critical to conduct a messaging workshop prior to announcing your company. A messaging workshop is designed to provide the key messages, key descriptors, methods of utilizing the key phrasing to increase awareness and provide a platform for all marketing...
