Dec 13, 2013 | Communication, General, PR Info and Resources
In an age of online posting and pushing — and competing with an innumerable amount of other online publishers — press conferences provide the value of a “physical post:” draw the newsmakers to your event or announcement, and let the variety of posts flow from there....
Oct 29, 2013 | Communication, General
Social media is ever-changing – and rapidly. As businessmen and women, we are advised to keep up with the latest trends in social media, or run the risk of becoming irrelevant. So in this environment of perpetual change, are there any basics we can adhere to...
Oct 23, 2013 | Communication
Throughout our interactions with clients, colleagues, friends, family, and acquaintances, we’ve come across a surprising number of people who don’t quite understand the hashtag– the little symbol that isn’t just a trend, but rather a very established element of...
Sep 10, 2013 | Communication, General, How To, PR Info and Resources
by Kim Plyler It’s time to clear the clutter around the difference between PR, Marketing and Advertising. First is to admit your business needs all three. Second is to admit they are all three different disciplines. Third, they are intertwined and, in the top...
Aug 29, 2013 | Communication, General
A short article published by Public Relations Society of America (PRSA)* discusses how a drastic number of CEOs maintain a distance from social media (Twitter, specifically) and why it’d be in their best interests to actually get involved. Reasons like “listening to...
Oct 17, 2011 | Communication, General, How To, PR Info and Resources
Each day new clients come to me and ask, “Why should I care about what a newspaper in another country is saying about my business?” This question has two major factors in it. First its your company’s reputation and if you don’t care about that, you should really...
