5 Ways Outsourcing Event Planning Benefits Your Company

Oct 26, 2015 | General

While your customers, clients and partners don’t often see into the everyday operations of your company, an event gives them a glimpse into the type of company you are. It can tell your guests that you’re fun, your clients that you’re a driven and talented company, or...

Storytelling is a Main Component to your Public Relations

Oct 8, 2015 | General

Storytelling is often missed when companies focus on their public relations plans. But the critical component is the cornerstone to any successful company or public relations campaign. In a world that is obsessed with traditional press releases and predictable...

How Greek Life Prepared Us for the Real World

Aug 31, 2015 | Business, General

In November 1825, five college students established Kappa Alpha Society to ready themselves for careers that college courses did not prepare them for and to discuss topics that were not covered in class. Since then, fraternities and sororities, first sorority...

Sales vs. Marketing

Jul 31, 2015 | General

People often forget exactly what marketing is. Many people don’t understand what Marketing does. This is somewhat of a pet peeve of many marketers. Some organizations call their sales team, their “Marketing” team. Some organizations say they don’t need marketing, let...