Latest News, Updates & Insights from the SahlComm Team
Messaging Work is Key to New Business Start Up
It's critical to conduct a messaging workshop prior to announcing your company. A messaging workshop is designed to provide the key messages, key descriptors, methods of utilizing the key phrasing to increase awareness and provide a platform for all marketing...
Media Training Tip #2 “Off the Record…I think Not!”
Nothing is 100% off the record. Once notes are made, editors, publishers and yes even lawyers can look at them. This goes for all appearances, not just interviews. Whatever you say — anywhere — can follow you around endlessly and perhaps disastrously. If you don’t...
Media Training Tip #1 Never “Wing It”
Just because you’re immersed in some subject every day doesn’t mean you can spontaneously pull on the right threads to weave a public performance. The fundamentals always come down to preparation. Whether you work with a professional coach or prefer to go it alone,...
Media Training a -Must Do-
Media training is a ‘must do’ professional development program for any serious leader or manager. Media interview training provides you with the skills to effectively deal with the media. Media relations training, with a specific focus on media presentation training...
Top Tips To Preparing Your Story
Staff meetings. Project presentations. Company events. Industry conferences. Community gatherings. Training sessions. The list of places to tell stories is as endless as your imagination. Do you need to be a great storyteller to effectively use stories? Absolutely...
How To Incorporate Social Media into a PR Plan
Check out these sites to learn about incorprating social media into your PR campaigns. New Media Release Group – A Google group started to discuss the new media release format with participants ranging from independent PR consultants to PR Newswire and Market Wire....
Storytelling a Main Component to your Strategic Communications
Story telling is often missed when companies focus on their PR plans. But the critical component is the cornerstone to any successful company or campaign. In a world that is obsessed with traditional press releases and predictable promotions the ancient art form of...
Social Media Must Dos
The sheer volume of social media sites available could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the mix. Social Media can jumpstart awareness of your brand or it can be an enormous time waster. The key...