Latest News, Updates & Insights from the SahlComm Team
Non-Profits Gain Valuable Insight Through the Release of “Share of Mind, Share of Heart” by Northeast PA Native Sybil F. Stershic
Business Author Provides A New Survival Guide to Strengthen Non-Profit Brands with Internal Marketing Bethlehem, Pa.— Sybil F. Stershic, experienced business professional and owner of Quality Service Marketing, introduces her second book titled Share of Mind, Share...
Spillman Farmer Architects’ Own Olympian
With the 2012 Summer Olympics underway in London, Spillman Farmer Architects reminds their audience of the Olympic spirit here in Bethlehem. SFA’s own President, Dan Harrigan, was a U.S. Olympic medalist in 1976. Harrigan won a bronze medal in the 200-meter backstroke...
For Our Country Joins Forces with Sahl Communications, Inc. to Benefit Wounded Troops
We are excited to announce our partnership with the non-profit For Our Country, a Nashville-based organization that benefits wounded U.S. veterans through the art of music. The non-profit will team up with top country artists to create the first For Our Country album,...
Spillman Farmer Architects’ Blog Post Featured on EamesDesigns.com
Spillman Farmer Architects’ blog post “Here and There at the Eames House” is featured on eamesdesigns.com. We’re glad to have such a great resource on Eames intelligence feature the Speaking of Architecture blog! Check it out!
Developing a Solid Brand in the Federal Government Sector
A special edition from our friends at the Borenstein Group in Washington DC: Building or maintaining a strong brand should be an important short and long term revenue goal for your company. Especially in a recession. But for many federal contractors, the time,...
Do You Care What People are Saying? If You’re Running a Business You Should!
Each day new clients come to me and ask, “Why should I care about what a newspaper in another country is saying about my business?” This question has two major factors in it. First its your company’s reputation and if you don’t care about that, you should really...
How to Safeguard Your Image in a Wiki-World
In the online world, safeguarding your corporate brand can be a very tricky issue. It is so easy for an unscrupulous element to launch a campaign online to defame your company or its products via social networking sites or his own blog. It is so easy to spread...
Living in a “WikiLeaks” World
As the first decade of the Millennium closed and we stepped into a new decade, the pace and scope of change continues to astonish people. Its true that lot of areas in our world are changing, but perhaps none more so than the field of communication. The most changing...
Media Tip #4 Bridging to Your Point
We’ve already established the need for key messages. Usually three key messages will work best but having a fourth in your arsenal as a back up is a good plan. So what happens if the reporter takes a turn and gets you off message. Suddenly you find yourself talking...
Media Training Tip #3 -Watch Your Body Language
Even in positive interview situations, interviewees sometimes look tense or stiff, which can have a big impact on credibility. Before on-camera interviews, if there is time, do some exercises or walk around to relax your body. Even if you are not going on camera, if...