Jan 17, 2017 | Business, Communication, General, How To, Interim Management, PR Info and Resources, Tips, Tricks & Tools
Your mission Awareness: It’s why your company exists — its reason for being. It’s why you do what you do, day after day. You may have developed your company’s mission statement through workshops or long meetings; you may even have done research or brought in...
Dec 13, 2016 | Business, Communication, Crisis Communication, General, How To, PR
It’s the end of the day and you’re headed out of the office when the email lands in your inbox with a sickening thud. It’s a reporter with questions about that awful financial report. Or the lawsuit. Or some unauthorized tweet or Facebook post. Or any of the dozens of...
Feb 16, 2015 | Business, General, How To
By Austin Berner Most people seem to agree that there just are not enough hours in the day. When it comes to going to work, finishing projects, taking care of kids, cooking, cleaning, etc. the list goes on and on, it is hard to get everything done. Suddenly,...
May 20, 2014 | Business, How To, Tips, Tricks & Tools
How many times have you had an object slip through your fingers, only to catch it mid-fall? What about catching a ball that was unexpectedly flying through the air toward your head? In these instances your body’s reflexes took over and reacted before your brain had...
Sep 10, 2013 | Communication, General, How To, PR Info and Resources
by Kim Plyler It’s time to clear the clutter around the difference between PR, Marketing and Advertising. First is to admit your business needs all three. Second is to admit they are all three different disciplines. Third, they are intertwined and, in the top...
Oct 17, 2011 | Communication, General, How To, PR Info and Resources
Each day new clients come to me and ask, “Why should I care about what a newspaper in another country is saying about my business?” This question has two major factors in it. First its your company’s reputation and if you don’t care about that, you should really...
