SUBJECT MATTER EXPERT
Be the solution for your client’s problem. Know your product or service so well that everyone knows you are the expert.
ANTI-FRAGILE
Resiliency vs. Fragility? If you don’t know your clients will. Build your brand, your service and you to be the strength your clients need.
TRUSTWORTHY
Be reliable, consistent and honest. This includes all your communication across marketing materials, social media and outreach efforts.
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