Beth Berdofe White
VP Public Relations
Beth Berdofe White’s favorite quote is by Oscar Wilde, “Be yourself, everyone else is taken!” Beth has lived by those simple, yet poignant words most of her days. Endlessly curious about human nature and what makes people tick, it wasn’t just by chance that she fell into the world of Communications, as a Public Relations professional to help tell company’s and individual’s ‘stories’.
With a passion for fashion and individual style, Beth started her career in NYC at Allure magazine, after attending Drexel University for fashion design. As a fashion assistant, stylist and eventually editor, her curiosity and need to communicate led Beth to the other side…to a career path in Public Relations. From Barneys New York’s Publicity Team to PR Director at philosophy (cosmetics), to most recently, PR Director at Straight Arrow, the makers of Mane ‘n Tail, she brings a diverse viewpoint to the table. Throughout her career, Beth has cultivated connections into long-lasting relationships with members of the media and other business associates. Forging relationships is second nature to Beth, with her genuine ‘need-to-know’ inquisitiveness, the energy she thrives on learning about others, and her love of a good laugh. She still believes firmly in the power of relationship building to help others spread the word about their business, products, stories, life-passions, as well as getting their key messages clearly and sustinctly across to their audiences. Harkening back to the ‘be yourself’ motto, every person, every company, every social entity has their own story. Beth would like to help you tell yours.
Beth lives in Bethlehem, PA, a devoted ‘cat mom’ of her beloved rescues. She still tries to find time to keep up with the digital version of WWD, explore her love of cooking while listening to Duran Duran, laugh at least once daily (usually much more), learn something new every day, and do her best to incorporate a more ‘mindful’ way of life.