Case Studies
Factory
Factory LLC, located in south Bethlehem, PA, contacted SahlComm to help with their community outreach efforts. The goal was to increase visibility through public relations and event outreach. The Factory is a team of experienced operators who acquire meaningful equity stakes in high potential food, beverage, and pet health companies. They recently set up shop in an old Bethlehem Steel plant building and remodeled it into a fantastic place to work. They wanted to showcase some of their signature events and asked the SahlComm team to join with them to increase visibility. The six-month outreach project was so successful, the Factory team hired on SahlComm to work with each of their top brands.
Stuffed Puffs
Stuffed Puffs has chocolate inside, so it melts while the marshmallow is roasting. You get a perfect S’more, every time. The manufacturing process is proprietary. The result is eminently shareable, America’s favorite sweet treat. Stuffed Puffs is the textbook definition of making a good thing better. The company was expanding its headquarters to the Lehigh Valley and reached out to SahlComm to help with an awareness campaign and a warehouse launch event. SahlComm worked with the CEO of Stuffed Puffs and senior leaders to put together an outstanding launch event, which featured entertainment professionals as well as government dignitaries. SahlComm coordinated and executed the event providing staging, sound, lights and awareness support.
C. F. Martin & Co.
Part of any successful company is their ability to plan for issues BEFORE they happen. C. F. Martin & Co.® has been Inspiring Musicians Worldwide® for nearly two centuries with their superior guitar and string products. Martin guitars and strings remain the choice for musicians around the world for their unrivaled quality, craftsmanship, and tone. Throughout the company’s long history, Martin products can be seen and heard across all genres of music and in all segments of pop culture, from concert and theater stages to television and movies. Martin Guitar has selected SahlComm as their crisis communications expert team. Martin Guitar called SahlComm in to do a crisis communications audit, conduct a training drill and then develop a proper plan for Crisis Communication moving forward. SahlComm worked with the Executive and Senior Leadership teams to accomplish an audit, an amazing drill that took on real-life possibilities and completed a 3-year plan. SahlComm brought in trained media people from around the world and spent a day inside C. F. Martin’s situation room conducting a mock press interview. SahlComm currently remains C. F. Martin’s Crisis Communication Team.
